So exactly what is a custom 404 page? You can’t afford to turn visitors away, yet you will if you don’t have a custom 404 page for your website. In the life of every online marketer, there comes a time when one simple truth is realized: driving traffic to your website is a very hard thing to do.
A custom 404 page can be branded with your site and provide helpful information . If you have access to your server, we recommend that you create a custom 404 page. A good custom 404 page will help people find the information they’re looking for, as well as providing other helpful content and encouraging them to explore your site further.
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These direct the user to these brand’s site pages. Do we want users landing on 404 error pages? Of course not. A dedication to SEO means making sure that people don’t land on 404 error pages due to.
404 errors are inevitable, and Google understands that. However, it’s important to remember that Google’s main priority in organic search is to deliver quality results. As we point out in our SEO Guide for Beginners , Google bots crawl a website through its internal links.
These creative error 404 pages are begging to inspire you.
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A page’s link juice is split between all the links on that page so lots of unnecessary links on a page will dilute the value attributed to each link. There’s no exact number of links to include on a page but best practice is to keep it under 200.
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A 404 error is returned by a web server (the machine where a website is hosted) when it cannot find the page you have requested. The most likely cause of this error.
The 404 Not Found error, also called Error 404 or an HTTP 404 error, means that the web page you were trying to load was not found. Here’s what to do.