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Google AdWords is undoubtedly a viable medium for attracting qualified leads. But to fully take advantage of the opportunity, you need to track and monitor for both online and offline conversions. And the latter requires integrating call tracking into your AdWords campaigns, landing pages, and website.
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For a definitive guide on how to effectively source leads for commercial contractors click here. A great tool to increase viewership of a website is the use of Google Adwords. Adwords places paid ads on of search terms that you bid on. So when prospects search a term you have bid on, an ad for your company appears on the page.
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Google Adwords is the top marketing tool to generate the leads and conversion. Also, it depends on your objective and goal but always remember Google has some pretty strict requirements when it comes to setting up a landing page.