Start Your Project Here
Phone: 011 - 43 01 5994
Digital Marketing

Digital Marketing Training Company in Delhi

Are you looking for a digital marketing Company in the Delhi?

The amount of web traffic which a website gets depends on the effectiveness of its digital marketing campaign. We train students on the different modules of digital marketing such as the importance of the digital marketing, how it works and the importance of the SEO. As part of the syllabus, students are also taught ways to choose a domain name, understand website navigation and site structure, website architecture and domain hosting. During the training period, they will also come to know how search engines function, different types of keywords, ongoing Google trends and page ranking.

Why join our digital marketing course?

We offer practical training to the students on both the on-page as well as the off-page optimization. As a result, by the time they complete the course, students have a good understanding of business listing, book marking submissions, classified submissions, article and press release submission as well as the site and the keyword analysis, optimization of content and verification of duplicate content, keyword density as well as image optimization. They also undergo case studies of the white hat as well as the black hat SEO while handling the live projects. This course is a unique collaboration of theory and practicals. The trainees are made to undergo small problem solving activities so as to ensure their active participation in the training session. Practice sessions at the completion of each class ensure that all the students are involved throughout the session. Therefore, to help brands create a distinct identity on the web, help us to help you.

Search Engine Optimization

ON PAGE OPTIMIZATION

  • Basic Fundamentals
  • Website Anatomy
  • Website Architecture
  • Site Analysis, XML Sitemap, Robots.txt
  • Google Analytic, Title Tag, H1, H2, Meta Tags, Alt Tags optimization
  • Creating Search engine friendly URLs
  • Custom 404 error pages, images & Hyperlink Optimization

OFF PAGE OPTIMIZATION

  • Promotion Techniques, Local Business Listing, Maps
  • Directory Submissions
  • Search Engine Submissions
  • Social Bookmarking Tips and Techniques
  • Article submissions, pdf submissions

Google Updates

  • Panda Update
  • Penguin Update
  • Caffeine Update
  • Search Engine Guidelines
  • Pigeon Update

Social Media Optimization

Social Networks

  • Defining Social Networks
  • Social Networking Sites
  • Optimizing Content for social Networking Sites
  • Social Bookmarking and its relevance
  • Finding and Following “Tribes” in Online Social Networks

Introduction to Proper Account Setup

  • Defining RSS
  • Benefits and Reasons for using RSS
  • How does RSS work
  • Difference between atom and rss
  • Create RSS Feed and submission
  • Rss Feed, RSS readers
  • The Difference between RSS and E-mail Marketing

Google Updates

  • Introduction to Facebook: The Basics
  • Establishing a Business Presence
  • Facebook Advertising
  • Facebook Apps
  • Facebook Marketing Strategy
  • Using Facebook to Develop Communities
  • Facebook business strategies that work

Pay Per Click

Google Adwords

  • What is pay-per-click
  • Features & benefits
  • Google search & content network
  • Account structure
  • The interface

Proper Account Setup

  • Creating a Campaign
  • Language and location targeting
  • Targeting guidelines
  • Excluding locations
  • Writing ad creative

Google Update

  • Basic linking to Adwords
  • Analytics dashboard
  • Using All Traffic
  • Sources and Site Usage
  • Tracking goal conversions

Start Your Project Here

X
Attach Your Documnet (if available)